Digital marketing services drive users to your site. UX design services make sure they enjoy their on-site experience. Why choose one without incorporating the other? This is the driving principle behind Real Digital Design. These services incorporate a wide variety of channels, methods, and intended results, but work best when planned holistically like in the REAL Sprints framework outlined below. This ensures you're getting the best possible growth for your business without trapping you in restrictive, long-term contracts.
These channels capture the depth, variety, and intended impact of the digital marketing and UX design services I employ to facilitate a successful strategy for your business.
Based around deliberate, intent-driven keyword targeting on your site to capture the right kind of user through organic means (i.e. a Google search).
Essentially SEO for AI, GEO prepares your site and its content for ingestion by AI platforms so your business is cited under AI search results and AI platform searches (such as ChatGPT).
Paid advertisements on search platforms such as Google Ads or social media platforms such as Facebook with the goal of boosting incoming users with the highest potential to want the goods or services your business offers.
The practice of implementing industry best standards for structure, buttonology, and user journey optimization with the intent to get users to convert on your website (i.e. purchase goods or fill out a contact form).
Deliberate and automated campaigns to facilitate outreach to existing and potential customers through email with the goal of pulling them onto your site.
From optimizing business profiles, to creating and posting content, this service covers improving brand awareness and excitement through social media.
Blogs, press releases, and resources are a few of the content mediums that help capture users' engagement on your site and this service includes the strategy and creation of relevent content.
Far beyond basic website design, UX design involves creating a compelling experience for your users that will ensure your site is matching their intent, while providing a consistent and comprehensive environment that encourages the chances of them enlisting your services or buying your products. This practice involves research to understand industry best practices, and combines it with UX principles that extend far beyond basic visual user interface (UI) elements. This process involves refining your information architecture (how information is structured), creating wireframe mockups to visualize changes, and implementing these designs on-site. Using UX design before major changes on-site is widely known to save money from costly back-end or after-the-fact changes.
The act of testing out your potential UX design changes before or after the design is implemented on-site. This process puts your design in front of representative users for a structured review and data gathering to further refine structure, content blocks, and/or visual design. This process captures a wealth of feedback to support or refute changes and further reduce costly fixes after implementation.
A subset within usability testing, A/B testing presents 2 (or more) versions of on-site elements, such as button locations, to different users to test whether these changes lead to a greater volume or percentage of conversion on-site.
Ready to see how these services can rocket your business ahead of your competitors? Contact me now for a FREE digital marketing and UX design service audit.
Your business needs a holistic strategy for digital marketing and user experience design services. Agencies, however, force you to select a single service channel for an extended contract, or compound your expense to activate more. That inevitably creates silos in your digital design strategy.
Real Digital Design does things differently.
I offer a level of agility that agencies simply can't match. UX design best practices with omni-channel digital marketing services for a powerful, REAL combination. Instead of having a "SEO guy" and a "Designer" who never speak to each other, you have one partner who sees the whole field. I don't ignore one channel to address the other, but instead have a comprehensive strategy and the ability to rapidly pivot. It's peace of mind, knowing your marketing and design strategy are one and the same, all in service of your business' bottom-line.
To accomplish this, I employ a cyclical REAL Sprint approach.
Most digital marketing and UX design services provided by agencies start with a kickoff call and a 30-day onboarding period before anything actually happens. The REAL Sprint starts differently. Before a single dollar is spent, I do a full Digital Design Audit of your online presence. I look at everything from where traffic is coming from and where it's dropping off, to what your site is doing well and what opportunities are not being seized. This prepares us to hit the ground running within the first month while maintaining an overarching digital marketing and UX design strategy tailored to your needs.
One of the most expensive mistakes in digital marketing is running the same playbook every month regardless of what the data is saying. Instead, I use the data gathered in the Reveal stage to guide where our focus and efforts should go each month. Maybe our SEO foundation is cooking, but the pages we're sending users to are lacking critical elements - time to shift our efforts towards UX design. Or maybe we just completed a beautiful redesign of your site, but we need a boost in incoming traffic - time to explore paid ads (SEM) on Google or social media platforms. These decisions are a collaborative effort tied to what the data revealed and your business' overarching goals.
A plan, even one based on a thorough evaluation of the data, is nothing without proper execution. That's why I don't just put our plan into action, but instead launch a full attack on the identified opportunities. Bringing a combination of not just skills and experience, but also a relentless passion for achieving exceptional results, I make sure to harness the best of our selected digital marketing and/or UX design services each month. This ensures I'm not just generating short-term results, but instead set your business up for long-term improvements that build on one another. As I implement changes, modify existing structures, or build out entirely new lines of effort, I maintain a constant eye on how the pieces fit together holistically. That way, our results compound into success for your business.
Progress doesn't halt once our monthly attack is implemented. Instead, reflection allows us to continually chart our way towards greater success. After each month's REAL Sprint, you will have fulyl visibility of KPIs that matter to your business and provide tangible benefits. With a combination of a monthly report and consistent strategic calls, you will always have full visibility on how your digital design is progressing. These touchpoints also ensure we're continually generating a roadmap that speaks to the goals of your business and prepares us for future efforts. You will never be left in the dark on the performance of our digital marketing and UX design services with Real Digital Design.
Ready to take the next step towards online success for your business? Contact me now for a FREE digital marketing and UX design service audit, or review monthly REAL Sprint options.
Powerlifter, former soldier, literal giant, and massive geek are just a few of the things that describe me, but more than anything else, my family shows who I am. They make me better in all I do and I am so proud of how we continue to grow together. Professionally, however, there is one quote that has always felt like a perfect description of me:
"A jack of all trades is a master of none, though oftentimes better than a master of one."
There are two primary reasons why this quote fits me well. First, I believe in the power of using a wide variety of skillsets, experiences, and ways of thinking for a more holistic approach to problem solving. And second, I don't believe in complacency; instead favoring the mentality of life-long learning in pursuit of improvement, not an end-state of "mastery."
I bring these principles, combined with my ever-deepening desire to help people, in my work as a UX Designer and Omni-Channel Digital Marketer. Whether solving "wicked" problems for military stakeholders or improving keyword rankings for a marketing client, I am proud to be a Jack of all trades in service of others.
- John Roberts, Founder
Want to see how your business can harness a holistic digital marketing and user experience plan? Reach out today for a FREE consultation!