One integrated mind. Every channel. Zero handoffs.
Most agencies silo UX from marketing. The result: great campaigns that send people to broken experiences. RDD treats them as one system — so every sprint improves both what drives traffic and where it lands.
Great UX design crafts comprehensive, yet intuitive, experiences for your users - saving significant post-launch issues and costly fixes. I apply these principles in service of stakeholders and end users to craft a tailored and effective user experience.
Omni-Channel Digital Marketing
From SEO to email campaigns, a cohesive digital marketing strategy is key to improving your brand awareness and lead generation. My diverse experience allows me to effectively and efficiently improve your online marketing channels.
Why REAL Matters
In an increasingly complex world where it's getting more difficult to understand how your business can grow within the noisy online environment - it's important to lean into what's REAL. The loudest marketers vying for your business too often fall into a "check-the-box" mentality, where your business becomes a simple to-do list instead of being given the attention and full focus it deserves.
You need REAL growth, a holistic strategy for improvement, and clear goals to improve your business' online prescence. That's where Real Digital Design comes in.
With RDD, you get the benefits from a diverse set of skills, knowledge, and experience in digital marketing and UX design combined with the relentless passion of a REAL problem solver. My background is unconventional, it's true. Whether I’m solving "wicked" problems for military stakeholders or optimizing keyword rankings for a local business, my approach is always holistic and forward-thinking. I operate on the belief that a "Jack of all trades" is often better than a master of one, because I can see the forest and the trees.
Holistic Hybrid Approach
As a Jack of all trades, I combine UX Design best practices with Omni-Channel Marketing strategic execution. I offer a level of agility that "specialists" simply can't match and large agencies overcharge for.
1. REAL Integration
Instead of having a "SEO guy" and a "Designer" who never speak to each other, you have one partner who sees the whole field. If our SEM ads are getting clicks but the UX on the landing page is causing people to bounce, I don't wait for a monthly meeting to tell you. I just fix it. It's peace of mind, knowing your comprehensive marketing and design strategy is given the attention it needs.
2. REAL Agility
The RDD Methodology
Every Sprint is a REAL Sprint
A repeating, data-driven cycle — not a rigid package. Each month we start fresh, go where the opportunity is, and execute with full-stack precision.
R
Reveal
Real-Time Diagnostic
We audit what the data is telling us right now — UX friction, SEO gaps, channel performance, and conversion drop-offs. No stale reports. No assumptions.
E
Evaluate
Channel Selection
We identify your highest-leverage Active Channel Sprints for this month. Energy goes where it earns the most — not where it was last month.
SEOSEMEmailCROSocialUX
A
Activate
Full-Stack Execution
UX and marketing move together — not in separate silos. If a campaign drives traffic to a broken landing page, we fix both. Integrated by design.
L
Level Up
Measure & Adapt
We report on what moved — in plain language, with only the KPIs that matter for your business. Then we feed those findings back into the next Reveal.
Repeats every sprint
The Result
Holistic REAL Solutions & Sustainable Growth
We don’t get locked into rigid, stale packages. We operate on REAL Sprints with the following four stages:
R - Reveal: Real-Time Diagnostic
Most digital engagements start with a kickoff call and a 30-day onboarding period before anything actually happens. The REAL Sprint starts differently. Before a single dollar is spent or a single word is written, we do a full written diagnostic of your digital presence; where traffic is coming from, where it's dropping off, what your site is doing well and what it's actively costing you, and where your closest competitors are outranking or out-converting you. This isn't a canned audit template. It's a plain-language document written specifically about your business, your channels, and your actual data. You'll keep it whether you engage further or not, because the goal isn't to gatekeep insights, it's to earn trust by being immediately useful.
E - Evaluate: Channel Selection
One of the most expensive mistakes in digital marketing is running the same playbook every month regardless of what the data is saying. Most agencies have channel specialists, so SEO keeps running SEO, paid keeps running paid, and nobody is asking whether those are still the right bets. The Evaluate step exists to break that pattern. Every sprint cycle, we look at what the Reveal data is telling us and make a deliberate, documented case for which channels deserve focused attention this month. Sometimes that's doubling down on organic search because a ranking opportunity opened up. Sometimes it's fixing a landing page before spending another dollar on ads. Sometimes it's email, because you're sitting on a warm list you've never properly activated. The decision is always tied to evidence and always explained to you in plain language so you understand why we're doing what we're doing.
A - Activate: Full-Stack Execution
This is where RDD is structurally different from both traditional agencies and freelance arrangements. Most agencies are organized by discipline where the SEO team doesn't talk to the design team, and neither of them talks to the person running paid ads. The result is campaigns that send people to experiences that weren't built to convert them, and websites that look great but have no traffic strategy behind them. At RDD, UX and marketing are executed by the same person with the same goal: getting real business outcomes, not just deliverable checkboxes. When we activate a sprint, every moving part is aware of every other moving part. A new landing page is written, designed, and optimized for the exact campaign it's supporting. A blog post is structured for the exact keyword gap the audit identified. An email sequence is built around the exact friction point the UX review surfaced. Nothing is handed off. Nothing falls through the cracks.
L - Level Up: Measure & Adapt
The reporting step at most agencies is where the relationship gets weakest. You get a PDF with 47 graphs, a note that "impressions are up," and a vague suggestion that "results take time." The Level Up step is designed to be the opposite of that. At the end of every sprint, you get a plain-language report that covers exactly what we executed, what moved as a result, what didn't move and why we think that is, and what that means for next month's Reveal. No vanity metrics. No charts that look impressive but don't connect to revenue. If organic traffic went up but leads didn't, we say thatand work together to discover why. If a campaign underperformed, we document what we learned and how we're adjusting. This step isn't just accountability, it's the fuel that makes the next sprint smarter than the last one. The REAL cycle is designed to compound. Each month's findings make the next month's decisions sharper, which makes the execution tighter, which makes the results more predictable over time.
3. REAL Acountability
While I am an experience digital marketer and UX designer, I am also husband to my beautiful with Savannah and "fur dad" to our rambunctious pets Glitch, Jemma Jade Jr., and Molly. My family is my "why," and they’ve taught me that growth is a lifelong pursuit, not an end-state. I bring that same sense of personal investment to your business. I don’t hide behind vanity metrics; I focus on efforts that move the needle for your business and bottom line. When the chips are down and the growth of your business is on the line, it's important to lean on someone who brings a passion and energy to their work - you will always find that here at Real Digital Design.
About your Marketer & Designer
Powerlifter, former solider, literal giant, and massive geek are just a few of the things that describe me, but more than anything else, my family shows who I am. They make me better in all I do and I am so proud of how we continue to grow together. Professionally, however, there is one quote that has always felt like a perfect description of me:
"A jack of all trades is a master of none, though oftentimes better than a master of one."
There are two primary reasons why this quote fits me well. First, I believe in the power of using a wide variety of skillsets, experiences, and ways of thinking for a more holistic approach to problem solving. And second, I don't believe in complacency; instead favoring the mentality of life-long learning in pursuit of improvement, not an end-state of "mastery"
I bring these principles, combined with my ever-deepening desire to help people, in my work as a UX Designer and Omni-Channel Digital Marketer. Whether solving "wicked" problems for military stakeholders or improving keyword rankings for a marketing client, I am proud to be a Jack of all trades in service of others.
