The Seventh Key Tattoo Studio
Tattoo
Studio
Website
Redesign
Full website overhaul while laying a strong SEO keyword foudnation.
My tattoo studio client had a no frills, single-page website, which already gave them a leg up on many of their competitors, but wanted something more representative of their art gallery style. To improve their digital prescence, establish local expertise, and create a pipeline for generating leads, it became clear that a full expansion and redesign would be necessary. The guiding question was:
How can I transform a single-page, basic tattoo studio website into a beautiful, mobile-responsive experience that provides their clients with detailed information and methods of contact - all while laying a strong SEO foundation with strategic keyword targeting to beat out local competition?
To begin, I launched into extensive competitor research, both in the local tattoo scene and industry standards on a broader scale. This helped me narrow down vital pages to build and information potential clients expect to see. Additionally, I used the competitor research to understand what keywords to target for our SEO foundation. By doing this alongside the UX design process, it created a holistic solution that ensures we have more clients coming in while providing them an excellent on-page experience.
Once the dust settled from the redesign and SEO fundamentals process, the client was thrilled with the result and saw a significant increase in their inbound contact forms. The winning combination of deliberate UX design with a strong SEO foundation creates a truly winning environment for both the client and the end users.
To see the results of the redesign and learn more about the process, see below:
From my initial discussion with the owner, he expressed a desire to improve his website while taking marketing concerns off his plate. From there, I used competitor research and industry standards to identify key components of a good tattoo studio website. With a better understanding of the local and national landscape, I crafted the information architecture of our redesign. This process (rough notes shown in the first image below) started with me identifying the pages and topics to cover on-site, then organizing them based on priority to users. From there, I set to work whipping up rough wireframes to provide a blueprint for the redesign itself.
Information Architecture Build & Low-Fidelity Wireframes
As this structure came together, I built out a comprehensive SEO keyword targeting strategy. All targeting was done with the goal of winning local keywords first, then expanding statewide. We used location modifiers (i.e. "Winston-Salem tattoos" instead of "tattoos") to capture results through the terms themselves, while reinforcing our local presence on search engines. With our SEO strategy primed for implementation, I shifted to building pages within the visual editor, Wix. A few key features of this redesign were:
The results speak for themselves, with the end product being a complete transformation and expansion of on-site offerings. The new homepage showcases their beautiful studio feel, while enabling users' search for information. The goal was a simple, yet effective, elegance and creating a feel of quality throughout. Additionally, I ensured all elements used were responsive in nature to create a positive user experience regardless of their platform.
Redesigned Desktop Home Page
Redesigned Mobile Pages
With a complete UX design overhaul and a strong keyword foundation laid, our sights have now shifted to future efforts for the client. Expansion of informative content, optimization of local map pack data, and revising content based on the client's move to Florida are next on the list.
Whatever your industry, a holistic approach will help create a beautiful design that synergizes with marketing goals. Reach out today for a free consultation and review of your UX design and digital marketing needs!
Want to see how your business can harness a holistic digital marketing and user experience plan? Reach out today for a FREE consultation!